Yesterday I learned about what makes Robert Graham special. Before meeting with two of the brand’s representatives, all I really knew was that it was statement wear for men. The prints are loud and the man who wears it lives in color.

What I didn’t know about was the Collector’s Club, and the attention to detail put into each piece. Each piece has tens of thousands of stitches and it’s a bit of a hunt to find each unique detail on each shirt. Below are just some of the hidden details I found on a shirt from this fall’s New York collection: a stoplight around a button hole, a quote on the cuff.

It’s no wonder that a man would want to become a Graham collector. Each piece is meant to be special and unexpected. Next time you’re in the store, take a look at each classic Robert Graham shirt and see how many hidden details you can uncover.

Robert Graham shirts are made with an in-house design team and everything is design engineered so a pattern will always line up. Ready to start your collection?