Eton evolves without straying from its roots. Its DNA shirts are still made in Sweden, and the attention to detail is unmatched. However their prints are bold and their style is on trend. I love their website’s new feature, “Style Guide” that tells you how to pair shirts and accessories for any occasion. It will even tell you how to pack the perfect travel bag. Below are a few of my favorites.

Click here to see the full story. Join us this Thursday, May 8th, to see Eton’s new styles, chat with a representative, and check out our fancy new Eton display.