My Favorite Designer and Why

January 10, 2017

Who is your ride-or-die when it comes to your favorite fashion designer or label? That brand that is part of your identity. The brand that tells the world “I’m invested in this, you get me?” When it comes to fashion, I cannot live without St. John Knits.

I know what you’re saying, that is a pretty strong statement, but it is true! I honestly cannot live without St. John Knits. I cannot say that it’s because I always love the styles they put out there, but rather it’s more based on the passionate core stance for ethical fashion, despite it not always being the easiest thing to produce. I found the recent Resort Collection both pretty and refreshing in vibe.

St John is an American luxury house that was founded in 1962 by Robert and Marie Gray. The brand’s simple beginnings started when a knitting machine inspired Marie to design dresses for herself. Over the years, the brand has evolved, but the basis for the collection remains the same today as it did from the very start – effortless, alluring and refined clothing that appeals to women all over the world.  St. John continues to expand globally and build on the legacy that was created in 1962.