Isaia: Italian Style

February 24, 2017
02/24/17

In the tailor’s shop, fabric is what brings everything to life. Perhaps we think that because some come from generations of drapers, who had a large, well-stocked store that opened in Napoli in 1920. For decades, Isaia was an essential point of reference not only for the top local menswear tailors, but also for many more people who came from all over the south of Italy to that sort of ancient trading post which was incredibly fascinating, always vibrant, dynamic and crowded.

A successful family enterprise that became an international business model. That is ISAIA, the Neapolitan high-end menswear firm. Isaia was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men’s clothing.

Coral Herrin
Coral Herringbone Collection by ISAIA

In the early 1980s, as the brand gained recognition and the new and more aggressive business strategies, Isaia began a process of industrialization and internationalization, which led to distribution of its products abroad: in Europe, Japan, China and America.

The Isaia man is like Naples. He knows how to go beyond shared definitions and stereotypical clichés. Passionate, sophisticated, irreverent, eclectic and elegant, style for him is a matter of instinct. Dynamic, classic, contemporary, and ever-changing, he is always searching for his own style. He believes in uniqueness and his clothing expresses the most harmonious, simple and natural representation of his personality. His spontaneous, magnetic and natural elegance is tailor-made around his individuality.

Coral Herringbone
Coral Herringbone Collection by ISAIA

The brand’s success is due to its ability to reinterpret the concept of history and to combine tradition with innovation, the sartorial culture of needle and thread with cutting-edge technologies, while constantly innovating its style.