Clutch Play by Lauren Merkin

May 30, 2012

For an added touch of sophistication and elegance, turn to Lauren Merkin — in particular — a Lauren Merkin clutch. Clutches are ideal for adding an unexpected pop of color and texture to your look.

It started with a Singer sewing machine given to her on her 10th birthday. Lauren Merkin had not dreamed of being a handbag designer, yet in the summer of 2002 she found herself with a Columbia MBA but without the creative job she craved. In need of an artistic break from the career hunt, Lauren pulled out the old Singer and created her very first handbag.

Lauren hit the pavement with three bag styles and a portfolio of samples. The Louise Clutch became an instant hit and the orders began flowing in from top boutiques around the country. By the company’s first anniversary, the bags not only lined the shelves of Bergdorf Goodman but were also one of their best sellers.

The press was soon to follow and Time Out New York was among the first to cover Lauren’s line. Since then Lauren Merkin has been regularly featured in top publications including Vogue, Teen Vogue, Harper’s Bazaar, Lucky, WWD, and The NY Times.

Ten years later the collection can be found in more than 300 retail doors worldwide including Larrimor’s. Lauren attributes much of her success to remaining true to the core values she set out with. Both the Lauren Merkin buyer and customer quickly become devoted to the quality, timeless style and lighthearted attitude that make the bags instantly recognizable. Inspired by her loyal customer base, Lauren Merkin continues to create chic, understated clutches and bags that make the women who carry them feel effortlessly stylish.